digital
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News
2022 Volkswagen Golf GTI to be quicker, more digital, start at $30,540
Volkswagen calls the upcoming 2022 Golf GTI the most digital GTI of all time, but don’t worry, the German brand…
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The one-two punch of digital adoption
The number of dealerships the average consumer visits during the car buying process is the lowest it has ever been…
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News
Digital Air Strike is focusing on company culture
Technology provider Digital Air Strike has been certified as a Great Place to Work, now for the fourth consecutive year…
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News
Mitsubishi launches 24/7 digital showroom
Mitsubishi Motors launched a 24/7 digital showroom in response to the surge in demand for modern digital shopping tools among…
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2022 VW Golf GTI and R interiors go digital
The 2022 Volkswagen Golf GTI and Golf R get a new electrical architecture as part of their designs. VW recently…
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Technology
Car retailing goes digital, and there’s no turning back
Like model-year changes, the car business’s move into e-commerce was largely incremental: a beefed-up website one year, a social media…
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News
Digital Air Strike hires auto veteran for senior VP role
Phil Valachi, a veteran automotive digital retailing technology executive, has been tapped as Digital Air Strike’s new senior vice president…
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Study reveals how consumers use digital retailing
A new online survey commissioned by PureCars points to the importance of digital retailing and which aspects of it consumers…
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New Roadster study breaks down how digital retailing boosts ROI
A new study conducted by Roadster examines the many opportunities that are emerging as a result of dealerships implementing digital…
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Technology
BMW iDrive 8 adds big screens, digital key, data-based climate control
BMW on Monday released more details on its latest iDrive infotainment system. This marks the eighth generation since iDrive launched…
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