Auto Show

Since you can’t visit an auto show, Kia’s bringing one to you

There weren’t any new-vehicle auto shows in Toronto or Montreal this year due to pandemic restrictions, but automakers still want you to see the latest-and-greatest they would have unveiled there. Kia Canada is doing that through a month-long online event, called the Virtual Auto Show Experience.

The free event started on February 22 and runs until April 30, 2021.

The online show includes a 3D environment, interactive virtual experiences, Canadian-specific product launches, live chats, and 360-degree presentations of the company’s full lineup.

SIGN UP HERE TO JOIN US FOR DRIVING.CA’S 2021 VIRTUAL AUTO SHOW

There’s also the opportunity to collect virtual badges and win real prizes, including the grand prize of a one-year lease on a Kia Stinger.

The website is available in French or English, and is fully accessible through a desktop or with a modified mobile option.

“What began as a solution to not having in-person auto shows evolved into a contemporary, category-leading consumer experience,” said Elias El-Achhab, Kia Canada’s chief operating officer. “Our team has created a truly immersive virtual space.”

The site opens with a central lobby space, where visitors can then move to specific models and presentations, or explore environments dedicated to performance, safety, technology, and “green” vehicles.

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