There weren’t any new-vehicle auto shows in Toronto or Montreal this year due to pandemic restrictions, but automakers still want you to see the latest-and-greatest they would have unveiled there. Kia Canada is doing that through a month-long online event, called the Virtual Auto Show Experience.
The free event started on February 22 and runs until April 30, 2021.
The online show includes a 3D environment, interactive virtual experiences, Canadian-specific product launches, live chats, and 360-degree presentations of the company’s full lineup.
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There’s also the opportunity to collect virtual badges and win real prizes, including the grand prize of a one-year lease on a Kia Stinger.
The website is available in French or English, and is fully accessible through a desktop or with a modified mobile option.
“What began as a solution to not having in-person auto shows evolved into a contemporary, category-leading consumer experience,” said Elias El-Achhab, Kia Canada’s chief operating officer. “Our team has created a truly immersive virtual space.”
The site opens with a central lobby space, where visitors can then move to specific models and presentations, or explore environments dedicated to performance, safety, technology, and “green” vehicles.