The fully electric Porsche Taycan will be hosted on peer-to-peer car sharing platform Turo throughout June in Montreal, Que., as part of a collaborative project with Porsche Cars Canada.
The automaker said the vehicles will be available for booking exclusively in and around the city. The move is meant to help boost the brand’s first full EV sports car and provide a taste for the OEM’s full Porsche Drive program.
“The Porsche Drive subscription and rental program was originally launched in Toronto in 2019 and has recently expanded to Vancouver,” said Marc Ouayoun, President and CEO, Porsche Cars Canada. “We believe that the unique collaboration with Turo serves as the perfect trial model as we plan to launch the full program in Montreal in the future.”
Turo launched in Canada in 2016. So far more than one million people have signed up, and more than 44,000 cars have been listed on the platform. In recent years, Porsche said Turo has become a “go-to” for consumers looking to use or test drive electric vehicles. The new collaboration will help diversify Turo’s EV offering, while opening Porsche up to a new group of potential buyers.
“We’re seeing more and more people come to Turo to try an electric vehicle for the first time, and it really allows them to see how a specific car could fit into their daily life,” said Cedric Mathieu, VP and Head of Turo Canada. “We believe car sharing can be used as an adoption tool for electric vehicles in Canada, so we’re really excited to be able to showcase these incredible new vehicles to some of our guests.”
This is not the first collaborative project between Porsche and Turo. They also teamed up for Porsche Host, a pilot program by Porsche Digital in 2019 in California.