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Kenji Harada joins Mitsubishi Motor Sales Canada as President, CEO

Kenji Harada is the new president and CEO of Mitsubishi Motor Sales of Canada (MMSCAN).

Currently he is the acting president and CEO, and will officially enter the role on July 1, 2021. He replaced Juyu Jeon, who will return to Japan after four years at the company—the last two of which were at the helm of MMSCAN.

“I have had the privilege of working hand-in-hand with Mr. Harada for several months on a smooth transition and I enthusiastically pass the torch to a new leader that shows an incredible commitment to Canadian dealers and our customers,” said Jeon.

Jeon enters the role of general manager of sales and marketing for North Asia, Mitsubishi Motors Corp. (MMC).

Harada previously worked in various global roles, from sales to logistics and parts—including at Mitsubishi Motors North America, and at MMSCAN. He brings with him a wealth of global experience to the Canadian business in some of Mitsubishi Motors top growth markets. Most recently, he held the role of general manager for the Vietnam and Malaysia department, MMC. And from 2015 to 2018, he was the general Manager for the Philippines department, MMC.

“I look forward to rejoining this dynamic team in Canada and continuing on this amazing path to put new energy into our brand,” said Harada. “We will focus on building on the excellent foundation built and bring even greater support to our dealer partners.”

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