Former Honda Canada chief joins HR4 to offer guidance

Former President and CEO of Honda Canada Jerry Chenkin has joined HR4’s Board of Advisors to help guide the company towards further expansion.

In a news release, the end-to-end employee life-cycle solution provider said Chenkin has more than forty years of experience in the automotive industry, and played a key role in Honda Canada’s growth during his time at the helm. 

“I believe we are at a pivotal point in the industry as we prepare for the expansion that will take place in dealerships post-COVID,” said Chenkin. “The dealers that are best prepared for recruitment, training and HR management will surely win.”

After his time at Honda Canada, Chenkin worked as a strategic advisor to a large Canadian automotive dealership group and helped them move the organization forward — including around the selection of its HR applications.

“Jerry’s years of experience in automotive and progressive views on the ROI of building and developing your best team will be a major asset as we continue to expand our market position across North America,” said Heather Macpherson, President and Founder of HR4.

The company was founded in 2013 and offers a suite of applications to help automotive dealerships improve their bottom line around hiring and training new employees, and tracking their productivity. 

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