DAC on segment sales and top models for Q1

Sales for the first quarter of 2021 were notably higher than last year — up 15.1% above Q1 2020 figures, according to DesRosiers Automotive Consultants (DAC).

Passenger car sales declined 8.9% overall, but light truck sales increased 21.4%. On the segment level, the large luxury SUV category experienced a sales leap of  60.8% — making it the top performer for Q1 2021. The subcompact SUV segment followed behind with a noted sales increase of 38.8%, and sports cars finishing in third with an increase of 30.0%.

“Passenger car sales as a whole continued their slide in the first quarter of 2021, but there was real strength across the luxury market, that helped even the luxury passenger car segments,” said Andrew King, Managing Partner at DAC.

The lowest performing segments were the subcompact car, intermediate car, and small van segments, which experienced a decrease of 20.8%, 23.1%, and 28.7%, respectively.

As for vehicle models, the Ford F-Series was the top seller and remains a consumer favourite with a 6.0% sales increase for the quarter and 30,238 units sold. In second place is the Ram pickup series with 21,367 units sold at an increase of 11.4%. And although the GMC Sierra and Toyota RAV4 both secured large sales increases of 41.1% and 44.8% respectively, the Sierra was ahead by roughly one thousand units.

In the passenger car category, the Honda Civic remained the top selling model even as it experienced a 20.6% sales decrease for the quarter. The Toyota Corolla was down 9.0% but still claimed second place. It was short of 42 units behind the Civic.

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