CRM solutions provider Activix received a strategic investment from Trader Corporation that will help the company move its product development forward.
“This investment will accelerate our growth plans in Canada, fast-track our product development, and enable us to serve our customers even better,” said Olivier Tétrault, President and Founder of Activix.
The company is not considered a division of Trader, as it retains the ability to make its own decisions—but the news is notable, because the company includes other software providers/offerings like TAdvantage websites, 1-SOURCE inventory management, and Motoinsight digital retailing, among others.
Specific to its CRM solution however, the system allows dealers to combine inbound lead management with showroom and salesperson activity into one streamlined dashboard. Activix also offers training solutions to dealership employees.
“Activix has built a truly transformational CRM product which enables car dealerships of all sizes to significantly improve their efficiency and sales conversions via robust technology backed by dedicated customer support,” said Sebastian Baldwin, President and CEO at Trader Corporation.
Activix was founded in 2012 and its platform is now certified by more than 15 automotive manufacturers. Trader plans to explore other opportunities from the company and potentially leverage some of its other offerings to help its dealer partners be more effective.