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Consumers lack knowledge around tech features

A new Leger survey conducted on behalf of Allstate Insurance Company of Canada indicates that 35% of Quebec consumers do not understand all the features available in their vehicle, and 16% do not fully comprehend what they are.

The news comes as Canadians across all provinces prepare for vacation season and specifically road trip season— particularly as COVID-19 cases in some provinces are decreasing significantly as more people become vaccinated. The survey points to the importance for dealers to explain the many safety and technology features that new and used vehicles are equipped with, and how to adjust them.

“Vehicles today are equipped with a host of tools to improve safety on the road, but still many people don’t fully understand how to use them, get distracted by them or turn them off, especially on Quebec roads where orange cones in construction zones can cause an overabundance of alarms and warnings,” said Carmine Venditti, Allstate Agency Manager, Montreal-East area.

The survey found that 52% of all respondents from the national sample say they rarely or never rely on their vehicle’s driver assist features. Among these, 42% said they were distracted by the warnings and 56% disabled at least one of them. 

Data also shows that the two main reasons why Quebec respondents are disabling their driver assist features are due to annoyance (63%) and a lack of trust in them (14%).

“Being knowledgeable about these assistance technologies allow for a better understanding of their usefulness,” said Venditti. “As a result, the driver can benefit from better visibility around the vehicle, and make safe decisions, potentially avoiding a collision.”

The survey was conducted by Leger from May 7-9, 2021, and included 1,529 Canadians aged 18 and over. Of the national sample, 415 respondents were from Quebec. Gender, age, mother tongue, region and education were considered when compiling the data, according to Allstate.

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